Friday 30 October 2009

Task 2
Where are they? How will they find me?

Where are my potential clients located?
Brand Identity Developers within the area of retail use graphic designers as part of their way of creating new visuals which is important with a continuous change of styles and consumer needs. Leeds has a growing sector in retail, which boasts international based luxury stores from flagship premises for London based companies, Leeds also offers small exclusive boutiques, a variety of restaurants and diners, as well as health and beauty treatments. Leeds also has an airport and a busy train station attracting an audience that is international and developments in The Holbeck Urban Village, The White Rose Centre, Leeds Trinity and others continue in helping Leeds' retail sector further, all this means that retail is growing and there is a demand for Designers.
In terms of media, this can take various forms such as advertising, brand planning, local marketing and POS, these may change due to seasonal factors such as Christmas and sales. With recent technologies such as internet shopping and self service checkouts being implemented in most food chains, people are less likely to notice advertising at till points and POS.
Local graphic and advertising design companies in Leeds such as Gratterpalm, Sixteen Hands, Pure Creatives and 7nine focus their practice on retail graphic design to increase sales from local projects to national. Gratterpalm focuses its design for chain clients and high profile stores/companies such as ASDA, Umbro, and M&S. I would like to focus more on design for local business in Leeds, looking at existing small businesses which compete with these high profile stores. Within a recession there is a high probability that people will tend to stay in a comfort zone, shopping more locally and familiarly, where there is a less national and more of a community perspective, this puts pressure on local business to perform.

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